Posts Tagged ‘Anchoring’

How minds can be primed without our knowing it

January 30, 2018

Double click to enlarge.  Source: Eva-Lotta Lamm

When Barack Obama was thinking about running for President, his supporters wrote many words trying to dispel the misconception that Obama was a Muslim.   But the more they tried to this belief, the more it persisted.   People forgot the argument, and just remembered, subconsciously, the words “Obama” and “Muslim”.

Obama supporters instead started writing about Obama’s Christian beliefs and his church attendance.   That helped—although it also called attention to the inflammatory sermons of Obama’s pastor, the Rev. Jeremiah Wright.

The “Obama-Muslim” link is an example of how unconscious anchors shape our thinking without us realizing it, and of not only how we mislead ourselves, but leave ourselves open to manipulation by others.

This fits in with the writings of research psychologist Daniel Kahneman, in his 2011 best-seller, Thinking Fast and Slow, and elsewhere.  He says human beings are more inclined to rely on intuition (fast thinking), which operates between the level of consciousness, than on conscious reasoning (slow thinking).

The most disturbing part of the book is how others can intentionally manipulate us by priming our intuitive minds without our realizing it.

Vance Packard wrote about this possibility in The Hidden Persuaders in 1957.   Facebook in 2012 ran an experiment to see if it could change its clients’ moods by manipulating its news feed.

In the 2016 election, Facebook worked with the Donald Trump campaign, as it routinely works with advertisers, to micro-target voters based on information they’ve left on social media.   Facebook would have provided the same service to the Clinton campaign, but they didn’t ask.

A company called Cambridge Analytica claimed to have used artificial intelligence to create individual psychological profiles on 220 million registered American voters, and to have used this to support the Trump presidential campaign.  Cambridge Analytica also supported the British campaign to leave the European Union.

None of this is mind control.  People with firm opinions are not likely to change their minds based on subliminal or targeted messages.   The aim is to increase sales of a certain product or votes for a certain candidate by a few percentage points.

But to the degree that mind manipulation is possible, the advertisers and propagandists are going to get better at it.   That’s cause for concern.

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