As a newspaper reporter who covered business for 20 years, I learned that there are intellectual fashions in management theory as in everything else.
Once the key to success was thought to be vertical integration. The idea was that a corporation should control every aspect of its business, from raw materials to distribution, in order to guarantee quality and eliminate the middleman.
Then the key was supposed to be diversification. The idea was that a corporation should engage in varied lines of business so that a downturn in one line of business was offset by continued gains in others.
Then it was core competency. The idea was that a corporation should limit itself to whatever it did best and enjoyed a competitive advantage, and outsource everything else.
The path of least resistance for any manager has been to follow the fashion of the day. Failing by doing the same thing everybody else was doing has always been more acceptable than failing by doing something different.
I recently read a book, THE MANAGEMENT MYTH: Why the Experts Keep Getting It Wrong by Matthew Stewart (2009), that validity of these management theories ranges from highly uncertain to completely bogus.
I was surprised to learn that the ideas of Frederick W. Taylor, founder of scientific management, and Elton Mayo, discoverer of the so-called Hawthorne effect, were based on fake experiments.
Frederick W. Taylor claimed that there was one best way to perform any physical task. It was the job of the manager or industrial engineer to discover the best way and to micro-manage workers so that they followed it, mindlessly and repetitively.
He claimed to have taught a Bethlehem Steel worker he called “Schmidt” the most efficient way of loading pig iron onto a freight car, and made that a standard method for loading pig iron.
The reality was that, one day in 1899, he gathered a group of Hungarian immigrant workers and challenged them to load as many 92-pound ingots as they could in 14 minutes. He then extrapolated this to a 10-hour work day, discounted the total by 40 percent. The total was 47.5 tons.
He offered a wage incentive if they could do this all day. This would have been quadruple their normal output. They declined.
Taylor then recruited another group of workers and challenged them to meet the target. The only one who could was a German immigrant named Henry Noll—the “Schmidt” in Taylor’s tale. Bethlehem Steel did not adopt Taylor’s method, but it became famous anyhow.
Taylor’s system eliminated the need for skilled workers. They were undesirable because they might have ideas of their own. It was up to managers and industrial engineers, not the workers themselves, to determine how each job can best be done.
His method was the same as the Soviet Stakhanovite system: Take a strong and efficient worker, determine the most he can accomplish under ideal conditions and make that the target for every worker. Lenin praised Taylorism.
Elton Mayo claimed that workers could be managed by offering them psychological and emotional rewards.
He claimed to have found by accident that workers at Western Electric’s Hawthorne plant became more efficient as a result of being the center of attention—the so-called Hawthorne effect.
The reality was that in 1924, an engineer named Henry Hilbert at Western Electric’s Hawthorne plant ran an experiment to determine whether increased illumination would increase worker efficiency. The study was subsidized by the electric power industry.
He gathered seven women employees in a separate room and had them assemble telephone relays under different lighting conditions. He also experimented with work breaks. Efficiency seemed to increase no matter what he did.
Mayo learned of the results of the experiment and decided that the real Hawthorne effect was treating these women as though they were special and making them feel they were members of a team.
But Stewart pointed out that the factor he ignored was that the assemblers were given a group wage incentive to achieve greater efficiency. Also, two members of the original team were fired for being shirkers and malcontents, and one of their replacements strongly wanted the higher wage and pushed her co-workers to do more.
Hilbert later repeated the experiment. One group of workers were given the same special treatment, but no wage incentive. Their efficiency did not improve. Another were given a group wage incentive, but no special treatment. They achieved the same efficiency gains as the original group.
So it was the pay, not the special treatment that mattered. But the whole point of Mayo’s method was to avoid the need for increased pay.