Posts Tagged ‘Cambridge Analytica’

Did leaked Facebook data swing the 2016 vote?

March 18, 2018

[Last updated 3/22/2018]

Video added 3/19/2018

The Guardian published an article about how a company called Cambridge Analytica used unauthorized data obtained from Facebook to help swing the 2016 election to Donald Trump.

The Facebook “likes” and other data were used to draw psychological profiles of individual voters, who were then targeted with messages based on those profiles.

A year or so ago, I made a post, based on an earlier article in The Guardian and an expose by the Real News Network, about how Steve Bannon and the Trump campaign used Cambridge Analytica to identify idealistic liberals, young women and African-Americans in key states, and feed them information to discourage them from voting for Hillary Clinton.

Many people question whether such manipulation was possible on a significant scale.  I am not qualified to say.

The thing is, targeted messages don’t have to work every time, or even most of the time—just enough times to tip the balance.   And the technology is being constantly improved, so even if they didn’t make a difference in 2016, they may affect the next election and the one after that.

I don’t have good ideas as to what to do about this.   It is not unethical to send accurate information to someone you think will respond to it.  Does it become unethical when the information and its target are chosen by an artificial intelligence program?  At the very least, we the people ought to be able to know where the messages come from.

Afterthought [3/20/2018]

After thinking this over for a couple of days,  I’m of two minds about Cambridge Analytica and similar companies.

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How artificial intelligence elected Trump

February 28, 2017

thedges0112mercer

Hedge fund billionaire Robert Mercer bailed out the Trump campaign last summer when it hit its low point, but that was not the most important thing he did.

The most important thing was to teach Steve Bannon, Jared Kushner and Jason Miller how to use computer algorithms, artificial intelligence and cyber-bots to target individual voters and shape public opinion.

The Guardian reported that Mercer’s company, Cambridge Analytica, claims to have psychological profiles on 220 million American voters based on 5,000 separate pieces of data.  [Correction: The actual claim was 220 million Americans, not American voters.]

Michal Kosinski, lead scientist for Cambridge University’s Psychometric Centre in England, said that knowing 150 Facebook likes, he can know a person’s personality better than their spouse; with 300 likes, better than the person knows themselves.

Advertisers have long used information from social media to target individuals with messages that push their psychological buttons.

I suppose I shouldn’t be shocked or surprised that political campaigners are doing the same thing.

Bloomberg reported how the Trump campaign targeted idealistic liberals, young women and African-Americans in key states, identified through social media, and fed them negative information about Hillary Clinton in order to persuade them to stay home.

This probably was what gave Trump his narrow margin of victory in Wisconsin, Michigan and Pennsylvania.

The other way artificial intelligence was used to elect Trump was the creation of robotic Twitter accounts that automatically linked to Breitbart News and other right-wing news sites.

This gave them a high-ranking on Google and created the illusion—or maybe self-fulfilling prophecy—that they represent a consensus.

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