Maximillian Alvarez, a graduate student at the University of Michigan, wrote in the current issue of The Baffler that the real driver behind “political correctness” on American university campuses is the neoliberal idea that students are customers, and that the job of the university is to give the customers what they want.
The traditional idea of the university was that the professors were the custodians of knowledge, that their job was to impart knowledge and wisdom to students and that their work should be judged by their peers.
The neoliberal idea of the university is that professors are vendors and students are customers, and that the measure of a university’s success is the ability to maximize enrollment and tuition.
Alvarez wrote that the conflict over “political correctness” is a conflict over which of the university’s customers are more important—the students and parents, or the wealthy donors. (In the case of public colleges and universities, there is a third customer—the businesses that depend on public institutions to provide vocational training.}
Here’s what Alvarez had to say:
When professors today say they fear their students, they’re really saying that they’re afraid their students’ reviews and complaints will get them fired.
What professors fear are the changing administrative policies that have pinned the fate of their job security to the same unstable consumer logic behind Yelp reviews and the reputation economy.
The image of the wise, hard-nosed professor who upends her students’ assumptions about the world, who provokes and guides heated debates in class about subjects that may offend as much as they enlighten, rests on a whole host of factors that no longer enter into the crabbed, anxiety-driven working life of the casually employed academic.
Nor do such factors typically emerge in our debates about political correctness at universities.
Three in particular are worth highlighting.
First, tenure for faculty is disappearing—and along with it the sort of job security that once made university teaching an attractive long-term career.
Now the lion’s share of college teaching jobs goes to part-time (adjunct) instructors and non-tenure-track faculty.