Steve Jobs on staying in focus


People think focus means saying yes to the thing you’ve got to focus on.  But that’s not what it means at all.  It means saying no to the hundreds of good ideas that there are.  You have to pick carefully.  I’m actually as proud of the things I haven’t done as of the things I have done.  Innovation is saying no to 1,000 things.

I took this from Nassim Nicholas Taleb’s new book, ANTIFRAGILE: Things That Gain From Disorder.

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One Response to “Steve Jobs on staying in focus”

  1. a yes means a thousand nos! | williskoo Says:

    […] Steve Jobs on staying in focus. […]


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