Maciej Ceglowski, a writer and software entrepreneur in San Francisco, spoke at a conference in Berlin last May about monopoly power on the Internet: –
There are five Internet companies—Apple, Google, Microsoft, Amazon and Facebook. Together they have a market capitalization just under 3 trillion dollars.
Bruce Schneier has called this arrangement the feudal Internet. Part of this concentration is due to network effects, but a lot of it is driven by the problem of security. If you want to work online with any measure of convenience and safety, you must choose a feudal lord who is big enough to protect you.
These five companies compete and coexist in complex ways.
Apple and Google have a duopoly in smartphone operating systems. Android has 82% of the handset market, iOS has 18%.
Google and Facebook are on their way to a duopoly in online advertising. Over half of the revenue in that lucrative ($70B+) industry goes to them, and the two companies between them are capturing all of the growth (16% a year).
Apple and Microsoft have a duopoly in desktop operating systems. The balance is something like nine to one in favor of Windows, not counting the three or four people who use Linux on the desktop, all of whom are probably at this conference.
Three companies, Amazon, Microsoft and Google, dominate cloud computing. AWS has 57% adoption, Azure has 34%. Google has 15%.
Outside of China and Russia, Facebook and LinkedIn are the only social networks at scale. LinkedIn has been able to survive by selling itself to Microsoft.
And outside of Russia and China, Google is the world’s search engine.
That is the state of the feudal Internet, leaving aside the court jester, Twitter, who plays an important but ancillary role as a kind of worldwide chat room. [1]
There is a difference between the giant Silicon Valley companies and Goldman Sachs, Citicorp and the big Wall Street banks. The Silicon Valley companies have created value. The Wall Street banks, by and large, have destroyed wealth.
I depend on Google; I found Ceglowski’s talk through Google Search. I use Apple products; I’m typing this post on my i-Mac. I don’t use Facebook or Windows, but many of my friends do. I try to avoid ordering books through Amazon, because I disapprove of the way Jeff Bezos treats Amazon employees and small book publishers, but I use subscribe to Amazon Prime.
I don’t deny the achievements of the founders of these companies, nor begrudge them wealth and honor. But I do not think that they or their successors have the right to rule over me, and that’s what their monopoly power gives them.